This project was commissioned by a valued client aiming to rejuvenate the brand image of Hunan Sunny Intelligent Machinery Co., LTD, and position it for an international audience. With over thirty years of prominence in the local construction sector, the company is now ready to evolve, spurred by the appointment of a new CEO with a global management vision. This marks a pivotal shift from regional to international aspirations.
In reimagining their brand, we delved into the construction industry's characteristics and found inspiration in Brutalism—an architectural movement known for its bold use of concrete. This influence is directly mirrored in the new logotype design, symbolizing the company's foundational strength and forward-looking approach.
