The company has been producing skincare products for over a decade but never established its own brand. Now, they are eager to build a youthful and fashionable brand, utilizing all available resources and technology. WÜRM targets a young audience keen on discovering and trying new things. At the same time, the brand strives to communicate ideas of self-awareness and rawness to its customers who embrace a minimalist lifestyle.
In terms of design, the packaging features a custom-made Art Nouveau typeface, enhanced with the addition of grotesque shapes. By reinventing itself, the company has seized a second opportunity to attract those seeking high-quality products at minimal cost, emphasizing the rawness that resonates with their lifestyle.
