Ruyaya is a baby bottle brand based in China, targeting young moms and newborns in the market. The concept came from the way kids start to learn languages. At the very beginning of their infant stage, they begin to mimic the sounds of the people around them, from the very basic tones to a few words. In our design, we featured Yaya from the name Ruyaya, since those two words are catchy and easy to be pronounced phonetically. At the same time, these words are matching the pattern of how children start to learn a language by repeating themselves. Additionally, we tried to showcase the rhythm and the variations in tones by making the typography look like music notes.
