Hualianya, a brother brand of Ruyuayua, tries to enter the Chinese market. The client named their brand after the duck, Anas Formosa. We started the design process by doing some research and collecting some reference to understand the species. For the brand logo, typography is the only approach used in the design. To increase the contrast of the letters, we enhanced the weight of some strokes and composed some lightweight strokes together. By adding some decorative elements in the design, the logo features the colors and shapes of the duck, making a close resemblance.
